Monday, December 4, 2006

‘Style Up into Mobile Multimedia’ with MOTOROKR E6

Motorola’s revolutionary new flagship PDA puts video, games, music and productivity in the palm of your hand.

Hong Kong – 4 December 2006 – Motorola, Inc. (NYSE: MOT), a global leader in wireless communications and in mobile entertainment and productivity, today announced the launch of its new flagship entertainment PDA – MOTOROKR E6. A complete re-visioning of traditional music and PDA devices, the E6 is an elegantly designed entertainment handset that is a productivity enhancer as well – a device created to enhance the lifestyles of professionals on the go.

"Not everyone used to be able to master and enjoy the many experiences that a multimedia handset could offer, but with the MOTOROKR E6 all this has changed,” said Motorola’s Michael Tatelman, corporate vice-president and general manager, Mobile Devices Business, North Asia. “The E6 has been specifically designed to create superior experiences around video, music, games, and photos. Whether you want to capture special moments on camera, listen to music anytime, anywhere, play games or movies, or even check your e-mail while on the go, the E6 makes it all simple and easy.”

The pinnacle of Motorola’s heritage, innovation, and leadership in multimedia, MOTOROKR E6 provides a winning balance in portable entertainment and business efficiency. Dedicated music keys, expandable memory, movie watching and moviemaking capabilities, plus all of the essential business tools, are just the beginning – the E6 is truly the ultimate entertainment PDA. The new handset offers you a superior mobile multimedia experience in a stylish device that lets you create, enjoy, and share your music, videos, photos, and games, all while managing your work and your life.

Mobile Style
With MOTOROKR E6, Motorola has created the thinnest, slickest entertainment PDA ever. Measuring a mere 14.5mm thick, the E6’s sleek lines exude the classic understated prestige of Motorola's iconic handsets like the MOTOKRZR and the MOTOSLVR. Unlike its predecessors, however, most of this handset’s stylish exterior is taken up by a super-sized 2.4” 240x320 TFT Touch Window® screen – a first in a mobile handset – which allows users complete access to any of the E6’s functions in seconds.

With such additional external features as a high-resolution 2 mega-pixel camera, 3.5mm stereo headphone jack, dedicated music keys, and a removable SD card memory slot, MOTOROKR E6 from the outset evokes true multimedia style.

Mobile Multimedia
With its built-in 2 mega-pixel video camera, MOTOROKR E6 raises mobile video to a new level, and takes you right along with it! With high-quality CIF(352x288) video recording, making movies has never been easier. You can enjoy your favorite videos with the SD card storage and MPEG-4, H.263, RV compliant Realplayer®. Unique among mobile handsets, the E6 can even be transformed into a Webcam for your PC or laptop, thanks to the handsets USB connectivity.

With the superior quality of MOTOROKR E6’s camera, which includes a macro view and 8x zoom, you will be able to capture detail like never before, preserving all the special moments and people in your life with incredible clarity. SD card memory also means that you can keep your whole photo album with you, syncing it with your computer and, with suitably equipped printers or photo shops, printing copies immediately and sharing them with friends and family.

Mobile Entertainment
Want to live life to the fullest? MOTOROKR E6 makes gaming truly mobile, leaving bulky and old-fashioned game players eating your dust! The E6 comes with a high-resolution 320x240 TFT Touch Window® screen and a 3.5mm stereo headphone jack that together delivery a superior gaming experience, any time, anywhere. The E6 lets you take your computer game play with you, since it can connect easily to MOTOGames, our virtual hypermarket for China’s gamers, via the Internet (http://www.motogames.com.cn), or WAP (http://wap.motogames.com.cn) to expand your play of popular online games to your handset.

And when you want your music, MOTOROKR E6 turns your tunes into the soundtrack of your life. Choose any song you like, without worrying about formats – the E6 supports MP3, AAC, AAC+, WMA, RA, WAV, MIDI, AMR-NB and AMR-WB – and enjoy your music through any of your favorite headsets – even wireless Bluetooth stereo headphones! Thanks to the expandable memory slot, you can also carry hundreds of songs with you on your E6 then sync them seamlessly with your computer via USB or the memory card.

When you want to hear something new, MOTOROKR E6 has you covered with its built-in FM radio. Or, better yet, head over to www.motomusic.com.cn, where you can discover, buy, download, enjoy, and share the very latest in music, including exclusives from Linkin Park, Jay Chou and all your favorite artists.

Mobile Productivity
Even when entertainment gets paused as the real world comes crashing in, MOTOROKR E6 will shift gears seamlessly to meet your every need – in fact, productivity never looked or felt so good! As you would expect from the leader in China’s PDA handset market, the E6 comes with Motorola’s award-winning business-card reader software, taking the hassle out of staying in touch by conveniently creating and share of contact information.

MOTOROKR E6’s handwriting recognition software is the fastest way to enter text for Chinese users and can be used with any of the E6’s productivity tools. Check your email on the go with the E6’s internet e-mail client, or keep track of your time and appointments with the powerful Calendar and To-Do Lists, then sync it all with your computer or your colleagues with Motorola Phone Tools®.

Key Features


  • 2.0 mega pixel camera with 8x digital zoom to capture the moment
  • CIF and QVGA video capture for up to 5 hours; full screen video playback
  • Integrated MP3 player with dedicated music keys and built-in FM radio
  • PDA featuring Business Card Reader, POP3 e-mail, Document Viewer to view PDF, Microsoft Word, Excel, PPT, etc.
  • Connectivity includes Integrated Stereo Bluetooth® wireless technology, HTML Browser, Hi-Speed USB 2.0 EMU, 3.5 mm stereo jack
  • Removable SD memory card slot, up to 2GB SD Card support; 8MB dynamic user memory

“MOTOROKR E6’s greatest advantage lies in its design and its unique mix of lifestyle-focused features,” concluded Motorola’s Tatelman. “No other mobile offers such a range of features that help consumers take control over all aspects of their lives, delivering superior media, gaming, and productivity experiences, all in one thin, light, elegant device.”

MOTOROKR E6 is available immediately throughout China at authorized Motorola retailers.

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